Changes in Lifestyle

Changes in lifestyle coupled with a lithesome approach towards career have fuelled the consumption of fast food. With the fairer sex becoming extremely nurturing over successful careers, the paucity of time has taken its toll on traditional food eating habits, bringing to fore the advantages of tomato ketchup. The wide palate of ketchup caters to different taste buds with a host of flavors. Spanning from reduced sugar/no salt added options to organic variety, the range of ketchup quells the hunger of consumers with different health requirements. The tomato ketchup industry is witnessing tremendous growth worldwide with consumers across different nationalities and cultures preferring different flavors.

Although, the current global recession throws a temporary dampener on growth patterns, a recovery in the financial scenario in the immediate future will push the market's growth fundamentals back into the fore. The steadily growing population and the changing eating habits stand out as strong market fundamentals that nail down growth patterns across regional markets worldwide. The recession induced change in eating habits has created a shift away from restaurants towards cooking at home, thereby creating