Cheeseburger in Paradise

Cheeseburger in Paradise

1.Executive Summary

Cheeseburger in Paradise is a casual dinning restaurant with a unique theme. Its focus is to provide an environment in which everyone feels welcome and at home. Furthermore, Cheeseburger specializes in great drinks and good old American food with a Caribbean twist.

Market Demographics

A large part of Cheeseburger’s market segment is adults from the ages of 25 to 50.

Because the theme of our restaurant is based on Jimmy Buffett's famous song we expect a large percentage of our market will be Jimmy’s fans. Cheeseburger offers the perfect environment for those who just came out of work and are looking for a place to relax, enjoy a cold drink and eat great food.

Strengths

Cheeseburger in Paradise is a partnership Outback Steakhouse inc. and Margaritaville holdings Inc. These two corporations are known for providing quality food and service as well as a unique and fun atmosphere. Cheeseburger in Paradise is no exception. We offer high quality food and drinks at reasonable prices. Moreover, Cheeseburger’s website provides our “islanders” with an event calendar for every month. We also provide a fun environment, which includes karaoke, live music, every night, and an island store.

Weaknesses

Location might be our biggest weakness right now. Cheeseburger in Paradise is located in the Plantation