Chocolate Advertising (short)

Executive summary

An example of everyday marketing activity will be described. The aspect of marketing which this activity will be identified and explained. The ethical, social and enviromental implications will then be highlighted. This is followed by comments on how the issues could be addressed.

A Personal Experience of Marketing Activity

As a proud father of two girls aged eight and nine I have become more aware of the lengths companies go to, to target children and their doting parents. This can be tv adverts for the latest craze toy or the images in kids magazines. For this essay I will draw attention to the sale of chocolate.

As with most children, mine have healthy appetites and a ‘sweet tooth’. As with most parents, my wife and I like to please our children and have a quite life. But we also wish our children to be healthy and well fed. When I last went to purchase petrol