Coke Vc Pepsi Marketing Survey

BRANDING

1. What’s your view of the Coca-Cola brand?

? Very bad ? Bad ? Neutral ? Good ? Very Good

2. What’s your view of the Pepsi-Cola brand?

? Very bad ? Bad ? Neutral ? Good ? Very Good

3. What do you associate the brand Coca-Cola with?

Strongly disagree Disagree Neither Agree Strongly Agree

Advertising

Cool

Culture

Friendly

Innovative

Pop

Sports

Traditional

Trendy

Youthful

4. What do you associate the brand Pepsi-Cola with?

Strongly disagree Disagree Neither Agree Strongly Agree

Advertising

Cool

Culture

Friendly

Innovative

Pop

Sports

Traditional

Trendy

Youthful

5. What brand comes first to mind when you think of soft drinks?

? Coca-cola ? Pepsi-Cola ? 7Up ? Others

6. Which brand do you identify yourself better with?

? Coca-cola ? Pepsi-cola

7. Which logo do you prefer?

? ?

PROMOTION / ADVERTISING

1. Are you familiar with Coca-cola advertising?

? Yes ? No

2. Are you familiar with Pepsi-cola advertising?

? Yes ? No

3. How do you notice Coca-cola advertisements in any of the following media?

Not at all Little Enough A lot All the time

TV

Newspapers

Magazines

Radio

Internet

Outdoor media

4. How do you notice Pepsi-cola advertisements