Company Business Plan

Statement of Confidentiality & Non-Disclosure 3

Executive Summary 4

Business Description 4

Products and Services 4

The Market 4

Competition 5

Operations 5

Management Team 6

Risk/Opportunity 6

Financial Summary 6

Capital Requirements 7

1. Business Description 9

1.1 Industry Overview 9

1.2 Company Description 9

1.3 History and Current Status 10

1.4 Goals and Objectives 10

1.5 Critical Success Factors 10

1.6 Company Ownership 11

1.7 Exit Strategy 11

2. Products / Services 12

2.1 Product/Service Description 12

2.2 Unique Features or Proprietary Aspects of Product/Service 13

2.3 Research and Development 14

2.4 Production 14

2.5 New and Follow-on Products/Services 15

3. The Market 16

3.1 Industry Analysis 16

3.2 Market Analysis 18

3.3 Competitor Analysis 20

4. Marketing Strategies and Sales 23

4.1 Introduction 23

4.2 Market Segmentation Strategy 23

4.3 Targeting Strategy 23

4.4 Positioning Strategy 24

4.5 Product/Service Strategy 24

4.6 Pricing Strategy 25

4.7 Distribution Channels 26

4.8 Promotion and Advertising Strategy 26

4.9 Sales Strategy 27

4.10 Sales Forecasts 28

5. Development 29

5.1 Development Strategy 29

5.2 Development Timeline 29

5.3 Development Expenses 29

6. Management 30

6.1 Company Organization 30

6.2 Management Team 30

6.3 Management Structure and Style 31

6.4 Ownership 31

6.5 Board of [Advisors OR Directors] 32

7. Operations 33

7.1 Operations Strategy 33

7.2 Scope of Operations 33

7.3 Ongoing Operations 33

7.4 Location 33

7.5 Personnel 35

7.6 Production 35

7.7 Operations Expenses 36

7.8 Legal Environment 36

7.9 Inventory 37

7.10 Suppliers 37

7.11 Credit Policies 37

8. Financials 39

8.1 Start-up Funds 40

8.2 Financial History and Analysis (current businesses only) 40

8.3 Current Financial Position (current, takeover or franchise businesses only) 40

8.4 Operating Forecast 41

8.5 Break-Even Analysis 41

8.6 Balance Sheet 42

8.7 Income Statement 42

8.8 Cash Flow 42

9. [Offering OR Funding Request] 43

9.1 Offer 43

9.2 Capital Requirements 43

9.3 Risk/Opportunity 43

9.4 Valuation of Business 44

9.5 Exit