Comparision Between Bata and Metro

customer satisfaction towards bata and metro. this is to know the consumer preferences between bata and metro.. which is popular among consumers..

Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario, Canada. The company is led by a third generation of the Bata family. With operations in 68 countries, Bata is organized into four business units. Bata Canada, based in Toronto, serves the Canadian market with 250 stores.

Bata also began to build towns and factories outside of Czechoslovakia (Poland, Latvia, Romania, Switzerland, France) and to diversify into such industries as tanning (1915), the energy industry (1917), agriculture (1917), forest farming (1918), newspaper publishing (1918), brick manufacturing (1918), wood processing (1919), the rubber industry (1923), the construction industry (1924), railway and air transport (1924), book publishing (1926), the film industry (1927), food processing (1927), chemical production (1928), tyre manufacturing (1930), insurance (1930), textile production (1931), motor transport (1930), sea transport (1932), and coal mining (1932). Airplane manufacturing (1934), synthetic fibre production (1935), and river transport (1938). In 1923 the company boasted 112 branches

Consumer response to the price drop was dramatic. While most competitors were forced to close due to the crisis in demand between 1923 and 1925, Bata was expanding as demand for the inexpensive shoes grew rapidly. The Bata Shoe Company increased production and hired more workers. Zlin became a veritable factory town, a "Bataville" covering several acres. On the site were grouped tanneries, a brickyard, a chemical factory, a mechanical equipment plant and repair shop, workshops for the production of rubber, a paper pupl and cardboard factory (for production of packaging), a fabric factory (for lining for shoes and socks), a shoe-shine factory, a power plant and a farming actvities to cover both food and energy needs... Horizontal and vertical integration. Workers, "Batamen", and their families had at their disposal all the necessary everyday life services: housing, shops, schools, hospital, etc.

The History of the Bata Company in Zlín

1894 The T.& A. Ba?a Shoe Company is registered in Zlín, Czechoslovakia by the siblings Tomáš, Anna and Antonín Ba?a - the eighth generation of shoe-making Batas. Innovative from the beginning the Company quickly departs from the traditional model of a one-man cobblers' workshop.

1895 Antonin leaves the Company to join the army, his sister Anna follows shortly after to get married. Tomáš Ba?a takes over the company leadership alone.

1897 Tomas introduces the "Batovka", the first fabric shoe and with it production mechanization.

1905 Production reaches 2,200 pairs per day, produced by 250 employees. Constant innovation of footwear to meet customers' needs. Tomáš Ba?a's motto is "Our customer is our Master."

1909 First export sales and first sales agencies in Germany, in the Balkans and in the Middle East. Bata shoes are of excellent quality and are available in more styles than had ever been offered before. Demand grows rapidly.

1917 Sales reach 2 million pairs per year produced by 5000 employees. Advanced production equipment is imported.