Consumer Behaviour

As marketing manager take a case study of "Amul Products" & place them in BCG (Boston Consultancy Group Model) & suggest us on what action plan you will take for the brands lying in the Dog & Question mark section

Consumer Behavior

• How consumers make decisions about products & brands?

• Why do they take decisions the way they do?

• Are there external factors which influence the decision making process of consumers?, and if so, what are the factors in the process of purchase decisions?

Definition & Scope of CB:

• Consumer behavior is defined as the process and physical activity individuals engage in, when evaluating, acquiring, using, or disposing of goods and services.

• The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs and wants.

• Consumer behavior refers to the actions and decision processes of people who purchase goods and services for personal consumption

Consumer Behavior

• How consumers make decisions about products & brands?

• Why do they take decisions the way they do?

• Are there external factors which influence the decision making process of consumers?, and if so, what are the factors in the process of purchase decisions?

Definition & Scope of CB:

• Consumer behavior is defined as the process and physical activity individuals engage in, when evaluating, acquiring, using, or disposing of goods and services.

• The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs and wants.

• Consumer behavior refers to the actions and decision processes of people who purchase goods and services for personal consumption.

Consumer Behavior

• How consumers make decisions about products & brands?

• Why do they take decisions the way they do?

• Are there external factors which influence the decision making process of consumers?, and if so, what are