Copperfield Books

Copperfield’s Books Inc. - 2004

Case Questions

1. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or th

(balance).

2. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weakn

(balance).

3. Internal/External Matrix

A. Using the results from #1 and #2, prepare an Internal / External (IE) matrix.

B. What does the IE theory say they should do now? Explain.

4. Porter states that there are three competitive strategies a company can follow to create a competitive advantage.

A. Explain each of the three strategies.

B. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all

aspects of the definition - each separately.

C. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get

into implementation, just address the competitive approach.

5. Recommendation: