Corporate Social Responsibility Within Morrison's Supermarkets Plc
By: kylecarrick • Case Study • 341 Words • April 28, 2011 • 1,370 Views
Corporate Social Responsibility Within Morrison's Supermarkets Plc
Corporate Social Responsibility within Morrison's Supermarkets Plc
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of public interest into corporate decision-making, that is the core business of the company or firm, and the honouring of a triple bottom line: people, planet, profit.
For many organisations Corporate Social Responsibility (CSR) can mean different things. In essence CSR is about understanding how a business impacts the wider world preferably in a positive way which ultimately can be good for a company's bottom line.
Within Morrisons this method of self regulation