Csr Proposal

At your request I am submitting this report detailing my recommendations for implementing a community investment programme. I suggest the following three initiatives to develop a CSR policy for our company. My recommendations are based on my own experience with different types CSR projects and research.

1. Proposed Charity

The charity I proposed is S.K.H St. Christopher's Home. The mission of this charity is to create and sustain a healthy environment for local and Mainland children and youths to grow, to develop potentials and to live a life of fullness. It takes care of homeless children and provides home service for children who cannot receive adequate family care. As a responsible global corporation, we should participate to help people with needs in community. Children are our assets of community and our business targeted customers; we should show our concerns and supports to the homeless and untended children. It can help build up our company's image as a social responsible corporation and thereby increase our company's profitability.

2. Ongoing donation to proposed charity

The cause marketing I suggested is to donate $2 of each product sold to the proposed charity. Our campaign details will be printed on product boxes.

2.1 Benefits for company

Our company can earn a caring reputation at low cost. Customers who support for charity work would also more willing to purchase our products. We can boost our sales by getting customers from other competitors if they know they can take part in helping people with needs.

2.2 Benefit for proposed charity

This initiative also benefits to our proposed charity S.K.H St. Christopher's Home. The ongoing donation help the homeless and untended children have better care and services. Also, it can raise all sectors' awareness to pay more attention on the children with needs. It is a sustainable way to help the charity if more supports are given by other sectors.

3. Mobile Body Check vehicles

Set up a mobile body check vehicles in different districts to diagnose any potential health problems. Pok Oi Hospital has a similar body check up vehicle and it receives a positive response from the general public. We could promote our healthy products through the opportunities by distributing sample after body check. This encourages purchases of our products while improving the community's health awareness.

It shows our company's firm commitment in caring for the public's health problems. It also allows the public to try our products so as to promote them. This campaign will enhance our company's corporate reputation and raise brand awareness.

4. Promote healthy eating habit to children

Helping children to build up