Current Marketing Condition Paper

Current Market Conditions Paper

To analyze the current market value of the company Walgreen there are other topics that need to be addressed such as is included in this report. They are as follows:

Market Structure

Over the past five years the private label over-the-counter (OTC) market is growing tremendously. The private label sector has an image of national brands and provides quality and innovation at a low cost price. Benefits are provided for retailers, consumers, and manufacturers to the point that private label healthcare growth should exceed solidly forever.

The U.S. market for OTC private label products has reported an in-depth analysis

of the various performances of OTC private label drugs and healthcare products such as:

• Cough, Cold, Allergy & Sinus

• Analgesics

• First Aid

• Anti-Smoking

• Gastrointestinal

• Foot Care

• Contraceptives/Family Planning

• Sleeping Aids

• Eye care

• Miscellaneous Remedies

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There are sales figures for private label products that have branded products in each category to analyze the average unit pricing, consumer demographics details, private label products, reports and new products that are introduced by various retailers. The trends and issues are discussed to shape the private label market to show future growth. Additionally, there are major profiles of manufacturers and retailers that point to the major private label players’ with financial positions and new projects.

Methodology consists of reports that include a mixture of primary and secondary research. Primary finding research has been provided through two sources, Information Resources Inc. (IRI) and Simmons Market Research Bureau (SMRB). Those reports include materials provided from reports, news stories, company literature and documents. New product introductions were introduced by the ProductScan material during the period of January 2004 to October 2005. Consumer advertising expenditures estimates are derived from data compiled by the TNS Media Intelligence of strategic advertising and communications intelligence through marketing.

Trade association publications, business journals, government agencies, and other publicly available information are provided through secondary services. These services involve comprehensive research of secondary sources such as company literature, databases, investment reports and reports in medical and business journals.

Impact of new companies entering the market

Last year, CVS gained equal footing surpassing Walgreens through its acquisition in August 2004, whereby Eckerd Southern half of the chain allowed CVS to recognize Walgreens has been the leading player