Custom Testing

My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”.

A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan. As a result, this will enhance reduction of the number of casualties that often occur during war which have recently been on the increase. For instance, the US troops based in Afghanistan who were also on a search mission to find and destroy those places (caves) that were mostly the inhabitants of Taliban and Al-Qaeda found out that there were a number of unexploded ordnance in the caves and this poses a greater risk and danger to their lives as well as those of other civilians.

This device will also have intelligent and advanced signal sensors which will have the ability to detect any danger within a fraction of a second and within the radius of 150 metres. By this, the military or soldiers will be in a position to identify their positions as regards their battle locations in addition to enemy and friendly forces as this will enable the soldiers to locate their positions hence less mistakes are made.

Moreover, this product (“Sham-lethal detector”) can also be able o deactivate explosives that are intended to harm human beings just before they reach their intended targets. Since success of an enemy equipped with explosives highly depends on effective between acompliances, such a device should be able to jam communication and therefore this means that the suspects will be able to be upheld at a faster rate and a wider coverage is guaranteed since the device can be used in groups or individually. In addition, the product is designed in accordance to safety provisions and does not present any known harm to the handler. It is versatile and all weather hence less dangerous. Since it is a small electronic device, it is portable and will weigh only a half kilogramme and therefore it is not a burden to soldiers who have to shoulder heavy loads in terms of suppliers. The product will also cost less compared to other similar products in the market and this means that it can be afforded by a wide range of consumers.

In the market analysis, intend to assess the future and current market (s), positioning, competitive conditions and any regulatory concerns that may exist in United States as well as other markets. Our entire market consists of United States, Britain and the Middle East Countries. The segment market will constitute the military, airlines and VIPs. Targeting may occur in two main phases. The first one concerns the single segment which consists of a single product. This is whereby a single product is targeted by a marketer and this takes place in a market and consists of many segments.

On the other hand, the second phase relates to a situation whereby a single product is aimed at the available market segments as a whole by a marketer. In this case, less importance is placed on differentiation as compared to cost. In addition, there is also the multi segment system of approach whereby different segments in the market are target by a marketer and this also includes various products that are differentiated. This product will take on the second phase. This therefore means that the target market is bound to perceive the introduction of this product as a good thing and the demand for this product will also be high because there are a lot of casualties as a result of effectiveness of suicide bombers in penetrating security systems unnoticed.

The economic background for our target market is also good as these economies are strong consisting of individuals who have above average earnings hence their capability of purchasing this product. The product is intended to curtail the increasing numbers of killings that have been occurring in war torn countries resulting to several deaths of human beings consisting of innocent civilians and the police or military who are on a mission to creating peace in these areas and fighting off the enemy especially terrorists who often carry out illegal activities in these countries.

As regards the marketing strategy, customers are the focal point as concerns the purchasing of products that organizations worldwide promote, develop, price and distribute hence this call for proper definition of the product so as to enhance and maximize consumer satisfaction. The marketing strategy for “Sham-lethal detector” will constitute the four elements of marketing mix which include product, price, place and promotion so as too create