Customer Relationship Management in Techno-Nation
By: avenue • Essay • 469 Words • July 2, 2014 • 757 Views
Customer Relationship Management in Techno-Nation
Customer relationship management in Techno-Nation
Techno-Nation is a lucrative business but one of our priority is to have a good relation with our client, because without client we are nothing so we are doing our best to get the customer and after that keep them close with us. Our CRM is about to enhance the communication between us and our client to improve the relationship with them by automating various components of customer relationship
- The pre-sale : it is the marketing of studying the market , that is to say, the customer needs and to canvass prospects. Analysis of the information collected on the client allows us to review our range of products to meet more precisely their expectations. Enterprise Marketing Automation ( EMA ) goal, is to automate marketing campaigns .
- Sales : The Sales Force Automation (Sales Force Automation, SFA ) is to provide business management tools to assist them in their prospecting efforts ( harvest management of contacts, appointments, reminders but also helps to develop business proposals, ... ) .
- Management of customer service : the customer likes to feel known and recognized by us and cannot stand having summarize, each contact, the history of its relationship with the company .
- The after -sales service, of providing assistance to the customer in particular through the establishment of call centers (usually called Call Center , Help Desk or helpdesk ) and via the online technical support information
To be able to enhance our communication with the client we also need to have a good Information System to use all the data we got to learn more about the customer. An information system represents all elements involved in the management, processing, transport and distribution of the