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The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods.

iPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart

from the rest due to their user friendly interface and sleek design. Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal costumers, the iPod has created a new generation of Apple fanatics that simply cannot get enough