Distribution of Mattel

Retail Channel

Producer

Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that “Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain, cut costs, shorten cycle times, and bring more science to the art of meeting customer demand.” With headquarters in El Segundo, California, Mattel has offices and facilities in 42 countries and sells its product in more than 150 nations throughout the world. The locations of its seven distribution centers like California, New Jersey and Texas, seven manufacturing plants, and other facilities that make up its vast worldwide supply chain.

Since the launch of the T.M.X. Elmo in Sept 2006, T.M.X has reportedly sold out, leaving intense demand and limited supply this holiday season. Reported by ruddreport.com, when asked if the company underestimated demand of the toy, or deliberately held back shipments to drum up demand, the company indicated that inventory is not