Do the Right Thing
By: lhb881011 • Essay • 580 Words • April 23, 2011 • 1,214 Views
Do the Right Thing
Sunrise Medical's philosophy is to conduct our business in alignment with the highest ethical standards
and applicable laws. Sustaining our reputation and striving always to earn trust are not only
the right things to do; they are essential to our company's success.
Our changing business environment continues to create new challenges with respect to how we
conduct business and we must be prepared with appropriate responses to those challenges. This
booklet, Do the Right Thing, is Sunrise Medical's Business Code of Conduct, created to serve as a
roadmap guiding us along the path to choosing the most ethical way to govern our business. It
incorporates our mission and guiding principles and highlights the types of ethical and legal issues
that may confront us in our marketplace.
Do the Right Thing means very little without the personal commitment of each of us. If you are a
new associate, we urge you to familiarize yourself with the principles outlined here. If you are a
long-time associate, we expect that you will revisit this guide from time to time. As a Sunrise
Medical associate, we expect you to seek guidance when situations or questions arise regarding these
guidelines. In the United States and Canada, you may call the Sunrise Compliance Help Line at 1-
888-475-8977; when calling from other countries, including Mexico, call collect +1-704-759-1269
if you would like to discuss a matter in confidence or you may consult the resources section of this
booklet for more information.
In my role as Chief Executive Officer, you have my commitment that the leadership of Sunrise
Medical will act according to the highest level of integrity in all our business practices. We will also
support each of you in adhering to this same standard, not only because it is good business, but
also because it is the right thing to do. Thank you for your help and support.
Sincerely,
Michael N. Cannizzaro
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Introduction
As we conduct business at Sunrise Medical within a framework of internal policies, professional
standards, laws, and regulations, we also acknowledge that these do not govern all types of behavior
we encounter in our daily business dealings. As a result, we also have a Business Code of Conduct
for all Sunrise Associates (all Sunrise employees, contractors, and Board of Directors) called Do the