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Do the Right Thing

By:   •  Essay  •  580 Words  •  April 23, 2011  •  1,206 Views

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Do the Right Thing

Sunrise Medical's philosophy is to conduct our business in alignment with the highest ethical standards

and applicable laws. Sustaining our reputation and striving always to earn trust are not only

the right things to do; they are essential to our company's success.

Our changing business environment continues to create new challenges with respect to how we

conduct business and we must be prepared with appropriate responses to those challenges. This

booklet, Do the Right Thing, is Sunrise Medical's Business Code of Conduct, created to serve as a

roadmap guiding us along the path to choosing the most ethical way to govern our business. It

incorporates our mission and guiding principles and highlights the types of ethical and legal issues

that may confront us in our marketplace.

Do the Right Thing means very little without the personal commitment of each of us. If you are a

new associate, we urge you to familiarize yourself with the principles outlined here. If you are a

long-time associate, we expect that you will revisit this guide from time to time. As a Sunrise

Medical associate, we expect you to seek guidance when situations or questions arise regarding these

guidelines. In the United States and Canada, you may call the Sunrise Compliance Help Line at 1-

888-475-8977; when calling from other countries, including Mexico, call collect +1-704-759-1269

if you would like to discuss a matter in confidence or you may consult the resources section of this

booklet for more information.

In my role as Chief Executive Officer, you have my commitment that the leadership of Sunrise

Medical will act according to the highest level of integrity in all our business practices. We will also

support each of you in adhering to this same standard, not only because it is good business, but

also because it is the right thing to do. Thank you for your help and support.

Sincerely,

Michael N. Cannizzaro

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Introduction

As we conduct business at Sunrise Medical within a framework of internal policies, professional

standards, laws, and regulations, we also acknowledge that these do not govern all types of behavior

we encounter in our daily business dealings. As a result, we also have a Business Code of Conduct

for all Sunrise Associates (all Sunrise employees, contractors, and Board of Directors) called Do the

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