Does Television Advertising Influence the Decisions You Make When You Shop?

Does television advertising influence the decisions you make when you shop？

By Jared/WuSiyang H09000506

Today, there is an increasing amount of television advertising entering our lives. As a medium for advertising, does commercial television affect our decisions of shopping indeed? Does the television advertising works as a device of stimulating consumption?

Obviously, it exerts a large effect on the decisions that we make when shop. Both the positive and the negative influence that television advertising brings to us are deeply associated with our daily shopping habits. In the following paragraphs, these effects will be discussed.

On the one hand, television advertising produces a positive effect upon our shopping. Firstly, a lot of information is given to us when we watch television advertising. Most advertisements include vivid images and specific explanations for products that are displayed on the screen. We became familiar with a product via our sense of vision and our sense of hearing. From this perspective, the television advertising is especially influential in the propaganda of new products. An example is furnished by Apple Corporation. Every time when a new product is put into market, a series of television advertising will be released at same time to help people learn about their products.

Secondly, on television, many different brands may advertise the same product. The audience can choose the best one after a comparison of different brands. There is no doubt that a shopper will decide to buy the product whose information is satisfying. For instance, once I wanted to buy clothing. After comparing many different brands, by watching television advertising, I made the decision to purchase NIKE.

More positive effects of advertising on television could also be found in some article which aims to help people how to run a small business. To some extent, these descriptions have proved the enormous impact of television advertising on shopping. Here are some examples:

"Television advertising gives you the best of both worlds – visual and auditory. You can use not only graphics and words, but you can use motion, light and a number of other features that will make your message seem even more credible.

Those watching television are a captive audience as they're already paying particular attention to what happens on the screen.

Television advertising leaves room for creativity. You get to brand yourself with not only an image, but with a unique