EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Doritos

By:   •  Essay  •  295 Words  •  May 23, 2010  •  1,255 Views

Page 1 of 2

Doritos

Doritos is a brand of flavored tortilla chips produced since 1966 by the American food company called Frito-Lay, Inc. that is started in Mexico, after buying Sabritas. Charless Elmer Doolin, manager of the Higland Park Confectionery in San Antonio, purchased a corn chip recipe and 19 retail accounts from a corn chip manufacturer in 1932 and introduced the Frito-Lay company. Frito-Lay North America (FLNA) is headquartered in Plano, Texas, a suburb of Dallas. The company's current form is the result of a 1965 merger of Frito-Lay, Inc. and the Pepsi-Cola Company, which resulted in the formation of PepsiCo divisions. The company manufactures markets and sells a variety of corn chips, potato chips, and other snack foods. The company's vision is not to stop to innovate, so they can provide tasty products that are good as well as fun, and they are reducing their environmental footprint by conserving natural resources as well as harnessing renewable energy technology that reduced harmful emissions.

Doritos produced and marketed only as tortilla chips and sold in red bags in many countries worldwide. Over the years and

Download as (for upgraded members)  txt (1.8 Kb)   pdf (48.3 Kb)   docx (10.5 Kb)  
Continue for 1 more page »