Dr. Beckett's Dental office

1. Situation analysis

1.1 Analysis of the 7 Ps

1.1.1 Product

Dr. Beckett's and her team's goal is it, to "provide superior dentistry in an efficient, profitable manner within the confines of a caring, quality environment" as they stated in their mission statement.

According to the case study, they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants.

1.1.2 Price

The practice is no member of one of the HMOs, because Dr. Beckett was not of the opinion that she could provide the level of service she wanted, at the reimbursements given by the HMO. Therefore she offers now her dental services at a higher price, but therefore also at a higher quality.

1.1.3 Promotion

The practice does with 2000 "active" patients very well, at the moment. Dr. Beckett got her patients mainly form her old practice and from positive word of mouth by current patients.

She did no advertising whatsoever, as she believed word of mouth