Electronic Arts - Marketing Concept

TO: Susan Campbell, Course Co-ordinator REP/2/2007

FROM: Bartosz Walkiewicz DATE: 5 October 2007

MARKETING CONCEPT IN ELECTRONIC ARTS

1.0 TERMS OF REFERENCE

The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007.

2.0 PROCEDURE

In order to analyse how the marketing concept elements are incorporated into Electronic Arts (EA) overall business plan the following steps has to be taken:

2.1 Electronic Arts main web site has to accessed in order to obtain company business information.

2.2 Internet and book resources have to be scrutinized to collect all relevant data about the Marketing

Concept implementation.

2.3 All aspects of marketing concept has to be assessed against EA policies and analysed

company production, sales and promotion activities.

3.0 FINDINGS

3.1 Satisfying Needs As the Key Business Element

Electronic Arts started creating electronic entrainment software in 1982 and from that day the company grew rapidly becoming the one of world