Emba

Course structure at sibm, bangalore

ALL ESSAYS 1500 words.

1. Starbucks want to enter India. The CEO needs a clear understanding of Coffee Drinking Habits, current brand climate etc… You have 6 months to prepare a detailed market research approach. What methods would you use. How would you go about it.

Praveen, Ved, Nikhil

2. Unilever has been steadily losing share in Shampoos in India. Their primary loss is to P&G but in some regions there are some smaller players etc. You need to come back with facts/reasons and key actions. You have 3months to prepare a detailed market research approach. What methods would you use. How would you go about it?

Vaibhav, Gaurav, Roopa

3. Dell wants to launch a Tablet PC in India. You need to assess the market, key competitors, key market and marketing drivers. You have 3months to prepare a detailed market research approach. What methods would you use. How would you go about it.

Archana, Rajesh, Laxmi

4. Shell wants to set up Garage Forecourts in India. They believe they have a massive advantage in quality. You have 6 months to use market research to estimate demand