Enclean Case

This case analyses situation described in the HBR article about EnClean.

1. Major issues facing EnClean.

A. Stock price is down more than 85% from its high of $22.

Company has been losing money since the first quarter of 1992. Financial fundamentals are sagging:

· Gross margin is dropping;

· SG&A are too high;

· debt is huge;

As a result, investors have lost confidence in the company.

B. Managerial incompetence.

COO has lost control over several major company’s SBUs. Since 1989 EnClean has been failing the task of properly integrating acquired companies. Business units such as CMC, AlphaChem, and Sizemore have resisted change and have never accepted the vision, the mission, and the common strategy of EnClean.

C. Demoralized personnel.

Because of the following problems EnClean is losing highly valuable sales and technical associates:

· absence of clear goals;

· lack of training;

· confusing deliverables;

· faulty employee recognition system;

· blame culture, finger pointing;

· conflict between corporate and divisional interests;

D.