Essay

advertising has become the most visible communication tool in the business world today. business as well as social organization spend huge sums of money for developing and releasing advertising through various media.the development in the field of information communication technology has contributed immensely in the growth of innovative advertisements in print,broadcast and display media.

integrated marketing communication is the coordination and integration of all marketing communication tools, avenues, and sources in order to maximize the impact on audiences with a minimum cost. the integrated marketing communication components mainly include the communication or promotion mix.the integrated marketing communication programs integrate all the elements of the communication mix with elements of marketing mix to pass unified message to the intended audience.the integrate marketing communication programs integrated the efforts of all the communication tools available to the company.