Four Seasons Hotel Vs. Mandarin Oriental Hotel

FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida

Sami Basuliman

Ta-Wei Chuang

Sharda Del Rio

Meihan Dong

Xiaoxing Liu

Anand Mehta

FOUR SEASONS HOTEL vs. MANDARIN ORIENTAL HOTEL

Bander Alsowaida

Sami Basuliman

Ta-Wei Chuang

Sharda Del Rio

Meihan Dong

Xiaoxing Liu

Anand Mehta

EXECUTIVE SUMMARY

Luxury industry became a commodity for some customer. In order to achieve the customer satisfaction, most hotels tiring there best to serve their customer need. In this report we have two hotels which are the Four Seasons Hotel and Mandarin Oriental hotel. Each one of them provide a high quality services including luxury rooms, luxury food, a business man need and organizing the wedding occasions. Before that, Moreover, we are going through the strategies, such as branding, market segmentation and product positioning. In addition to that, we also examine the growth area and the industry profile. Moreover, we are going to examine the financial performance of both of the hotels and we are going to see what the future of hotels industry is?

BRIEF HISTORY AND PROFILE:

The Four Seasons Hotels

The Four Seasons Hotels is a Canadian based company that was started in 1960 by Isadore Sharp, the current chairman and CEO. The first hotel was actually a motor hotel in downtown Toronto. There are currently 74 hotels and 13 resorts in 31 countries including India, USA, Egypt, Italy, Turkey and Malaysia and Hong Kong. As of 2001, every resort includes a spa. The company offers a range of business services such as offices and video conferencing, fractional and whole residences in New York, Costa Rico, Mexico and San Diego, wedding services and vacation packages.

The company key services include:

1. The Four Season brand licensing

2. Hotel Management

3. Hotel Ownership

4. Hotel development consultancy

Some awards include:

This year, and for each of the past 21 years, Four Seasons received more AAA Five Diamond awards than any other hotel company and has recently been named Top International Hotel Chain by the Zagat Survey and Four Seasons continues to be one of Fortune magazine's Top 100 Companies to Work for in America.

The Mandarin Oriental

The Mandarin Oriental first opened their flagship hotel in Hong Kong in 1963. In the 1970's, they expanded into other parts of Asia, under the name of Mandarin International Hotels Limited trying to bring the similar