Frooto

A

MINI PROJECT REPORT

ON

"CONSUMER PREFERENCES OF FROOTI

IN

HYDERABAD & SECUNDERABAD"

&

"MARKETING MIX OF FROOTI"

SUBMITTED BY:

Manmath Kumar Sahu

Roll No-M2-24

PGDM (Marketing)

UNDER THE GUIDANCE OF

Dr. Harish Sir

Siva Sivani Institute Of Management

S.P. Sampathy's Siva Sivani Educational Society's

(2906/97)

SIVA SIVANI

INSTITUTE OF MANAGEMENT

(Approved by the All India Council for Technical Education)

S. AARATHY

Date:

This is to certify that Mr. Manmath Kumar Sahu has completed the project entitled satisfaction survey for CONSUMER PREFERENCES OF FROOTI IN HYDERABAD & SECUNDERABAD"& "MARKETING MIX OF FROOTI under my guidance and completed , the project successfully, for the partial fulfillment of the Course: Dissertation in Term – 3rd of the Post Graduate Diploma in Management - Marketing (Batch: 2007 – 2009).

I wish him all the success.

Project Guide

Dr. K.H.Harish

Date:

Declaration

I Manmath Kumar Sahu , declare that this project report entitled "Consumer preferences of frooti In Hyderabad and Secunderabad & Its marketing mix " is an original piece of work done and submitted by me towards partial fulfillment of my Post Graduate Diploma in Management , under the guidance of "Prof. Anil Ramesh , T Suchitra Rani ,Dr. Harish .

Date:

Place: Secunderabad Signature

Acknowledgement

I take this opportunity to express my deep sense of gratitude to my superiors Prof. Anil Ramesh , Prof. Suchita Mam and Dr. Harish Sir for their guidance and other staff of the organization for extending their valuable support and help in the preparation of this project report.

I am also thankful to my family & friends for extending their co-operation in completion of this project report.

Date:

Place: Secunderabad Signature

C O N T E N T S

Sl. No. Topic

1) CERTIFICATE

2) DECLARATION

3) ACKNOWLEDGEMENT

4) CHAPTER – I

• Introduction

• Scope