Gap Analysis - Global Communications

Gap Analysis: Global Communications

Global Communications is a telecommunications company that is faced with numerous issues. The company is having a financial crisis in the midst of a rising and competitive industry. Global Communications needs to come up with a strategic plan soon, before their company goes under. How does a company decide on what plan is best? What about what the stakeholders in the company? How does a company find a solution with the least amount of conflict? Global Communications decided to follow the only plan they could think of which was to go against the Union and outsource employees oversees, therefore, laying off many domestic employees, as well partnering with a wireless and satellite provider. Although this might not seem like the best scenario, the plan was a way for Global Communications to provide job stability in a growing company for future employees, cut costs while improving profit, and increase Global Communications value.

Situation Analysis

Issue and Opportunity Identification

Global Communications faced numerous issues regarding the future of the company. To begin with, the competition was too fierce for Global Communications to stay afloat with their current business plan. The cable companies were dominating the markets with their plans that encompassed every outlet-local, long distance, international, satellite and wireless. Another issue was the Union’s view of Global Communication’s strategic plan. The Union believes that hiring foreigners to do Union jobs is not the answer. They don’t believe that Global researched all avenues in trying to find a solution. The company also has to downsize domestic call centers, and open other small business call centers in India and Ireland. This will layoff more then a few of Global Communication employees, and those that are elected to relocate to Consumer will take a 10% pay cut.

When an issue arises, there is always opportunity, and that is the same for the Global Communications crisis. By creating an alliance with a satellite provider, consumers are able to receive video and satellite broadband. If Global Communications partners with a wireless as well, they can offer wireless internet. By offering these options the company can increase their demand in the small business sector. The Union needs to realize that if Global Communications out sources their call centers in India and Ireland they will become a leader in globalization and improve profits. Granted, laying off employees doesn’t sound like a wonderful opportunity. However, the employees who do stay with the company will be granted, job security and will benefit from the growth of Global Communications.

Stakeholder Perspectives/Ethical Dilemmas

Global Communications has many stakeholders, such as the employees, the stockholders, the union and the consumer. When a company has so many stakeholders, you are bound to have numerous ethical dilemmas. The employee’s job security is now in jeopardy. Should you layoff employees who value the company and its work ethic, to save some money by outsourcing new employees who don’t know anything about the company and its ethics? The union’s ethics and morals are based on employee rights. However, does the union want to see a company fold and in turn lose even more jobs, because they were against outsourcing; something that would have saved the company? The consumers need to value the company enough to buy their products. Why should consumers go to Global Communications when so many other competing companies are just like them? The stockholders have seen more then a 50% deprecation in their stocks of Global Communications. Stockholders interests are based on the value of the stock. Global Communications needs globalization to make the company a leader in the international markets, and therefore, raising their stock.

End-State Vision

Global Communications is going to become a leader in the telecommunication industry. The company already has a loyal following, and the additions that they are making to their company will put it ahead of the rest. Global Communications will be able to provide numerous plans to all markets, whether the market is the consumer or the small business. Global Communications can train additional employees for the consumer market, since there will be an increase due to the new products they offer. The company will re-write