Global Business Strategy

Table of Contents

INTRODUCTION 3

THE VALUE CHAIN 3

THE VALUE ADDING ACTIVITIES 4

THE PRIMARY ACTIVITIES 4

THE SUPPORT ACTIVITIES 5

Procurement 6

Technology Development 6

Human Resource Management (HRM) 7

Firm Infrastructure 7

INTEGRATION OF BUSINESS VALUE ADDING ACTIVITIES 8

CONCLUSION 10

REFERENCES 10

Introduction

Nowadays, companies are all under the pressure of furious competition. Especially when businesses are all want to go to world wide now. The competition is even more intensive. Because of this, so they should have their own competitive advantages to sustain an effective position in the global market place to survive in such a tough environment.

To obtain competitive advantages for better positioning result, I think the PorterЎ¦s generic value chain can explained this. As value chain is basis on adding value throughout the whole process of delivering a product from supplier to end user. So in this essay, I will talk about the value chain and those value adding activities and how these activities co-ordinate for better business positions.

The