Global Communications Corporation

Problem Solution: Global Communications Corporation

Problems or challenges are inevitable part of any business environment. In fact, many business organizations have to make critical decisions on a routine or daily basis. These decisions are essential to their operation and may have a huge impact on their company's financial health. To effectively handle these problems, businesses have to adopt problem-solving models to assist them in identifying the problems, the available alternatives, assist in the implementation or execution of solutions, and generally serve as a guideline in problem-solving.

The purpose of this paper is to educate the readers on the realistic application of University of Phoenix's Nine-Step Problem-Solving model. Using Global Communications (GC) as the subject of the case study, the paper will describe how a strategy was designed and implemented to assist the organization in identifying the problems, establishing alternatives, identifying strengths and weaknesses, and selecting the most appropriate course of action. The paper will show how GC has arrived at the most optimal solution or solutions that would address all the organizational problems and attain all its business goals by applying the problem-solving model. This paper encourages readers to carefully evaluate GC's background to gain better understanding of the company's position. Gaining an understanding of the company's background would provide a solid foundation needed in finding a resolution to the problems at hand.

Situation Background (Step 1)

Due to increased competition in the telecommunications industry, Global Communications has been struggling to maintain its market share. In the past three years, the company has seen a significant 50% depreciation in its stock value. In addition to increased competition in the telecommunications industry, the organization feels vulnerable from cable companies which recently started offering all-inclusive communications solutions. GC is currently ill-equipped to compete with cable companies that are offering complete packages for television, telephone, and computer communications. As a response to the situation, members of GC' management team has formulated a strategic and aggressive approach which involves expansion of GC's service offerings and implementing cost-cutting measures. The first part of the strategy involves creating an alliance with satellite providers in order for GC to expand its menu of services. GC hopes to start offering video services and satellite version of broadband internet services. In addition, GC hopes to offer remote internet access to its customers. By expanding its services, GC customers will find no need to switch companies since GC already provides an all-inclusive communications solutions. Furthermore, the expansion will entice new customers to contact GC and potentially become GC's customers. Global Communication is targeting small businesses and consumer customers with this service expansion. As a result of this expansion, GC's market share will become more stable, more diverse, and more competitive than before.

The second part of the approach involves