Global Communications Problem Solution

Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS

Problem Solution: Global Communications

Problem Solution: Global Communications

Global Communication has experienced a downturn in the technology industry caused by a surge of additional competition, made possible by new technologies. In order to survive, the executive team created a strategy to better position the company for survival and growth, but the plan was not well communicated with employees and the union. The challenge now Global Communication faces is the steps it needs to take to move forward with the new plan, yet without further deterioration of employee morale, or farther distancing the gap between their existing partnerships with the union.

Situation Analysis

Issue and Opportunity Identification

Global Communication, like other telecommunication companies, is experiencing a market share decrease caused by an availability of new market place tools for business and consumers which directly compete with Global Communication’s revenue generating services. The falling revenue has forced the company executive to strategize a new plan for the board’s approval. Unfortunately the union, which has already sacrificed recent benefit cuts for the health of the company, was not involved in the design of this new company strategy. Now with the board’s blessing of the plan, the Global Communication’s executive team faces serious obstacles from their employee’s union.

The union has already stated it’s unwillingness to accept this plan and will do all in its power to fight it. As Maria said “You never gave me a heads-up on this strategy, Joel. When the Board got wind of it, fireworks went off.” Katrina said “We needed to keep the strategy private until we could sell the Board.”(Scenario: Global Communications,). The union has no reason to be confident in the senior executive’s decision. Since the decision making process was secretive, the union was not around to comprehend the stakeholder’s motivations and rights, and so will not trust the stated circumstances which the senior executive team reasons for creating this new company strategy.

The union’s unwillingness to work together and their statement to fight the plan will have negative effects on the company’s moral. Sy said” Our company has a history of treating employees well; I’ve been quoted more than once saying that our competitive advantage comes from our loyal employees.” (Scenario: Global Communications,). Though the job cuts will provide more funding to hire more technical staff in India and Ireland consumer divisions and locally in Sales, this company will begin to experience a new yet negative environment, which will need to be fixed in the midst of also implementing the new strategy. The perception created by Global Communication’s senior leadership, for the employees, will be difficult to overcome. “The perceptual process determines what messages we select or screen out, as well has how the selected information is organized and interpreted” McShane, 2005, chapter 11.

Stakeholder Perspectives/Ethical Dilemmas

As a conflict brews between the involved parties, it is becoming clearer that the strategy will not be accepted by the groups which were not invited to join in its design. The decision approvers and the company board hope to decreases the existing losses and have the company turned around. The union leadership’s goals are a balance of maximizing employee benefits as long as it allows for the company to survive and remain healthy. The Senior Executive team now is trapped between a strategy which has been approved by the board and is in need of a quick execution, but at the same time does not want to alienate existing employees and their moral.

Problem Statement

Global communications industry is changing as the world is becoming more advanced in technology and ability to offer services previously not possible without large capital and investment. The communication industry is no longer occupied by large telecommunication companies, but other smaller competing companies can now offer the same services, forcing a industry leader like Global Communications to provide additional new services to remain competitive. Also the