Globalization Movie Production

The world wide movie business with its incredibly large cultural and economic impact is mainly driven by its regional growth and exports. The organization of the film industry is undergoing a significant transformation trough globalization.

While the export rates of US and UK movies were exceptionally high for many decades, new competition from many areas has grown over the last few years resulting in a growing number of Asian and European movies that are now exported globally. The transformation towards globalization also relates to the production of movies and provides the industry with many new opportunities and new venues in which to produce their films. While Hollywood increasingly outsources production activities to different countries like India or other film nations, European film productions are becoming increasingly international as well – a huge share of the world entertainment market still rests with Hollywood. Yet more than half of the audiences for many of blockbusters hail from outside of the USA. Things are changing on the global stage and Hollywood may no longer be the biggest driver or may no longer have the lead role in this globalized industry.

The purpose of this paper is it to provide information about the trends in films and moviemaking and provide a background about the factors that have impacted on the globalization in the movie industry. In addition, our research not only covers a territorial review, broken down into sub-countries but also gives an overview of movie distribution, broken down into the same sub-countries. We have attempted to give an over-view of the share of local markets and the spending on movie marketing by each region.

World Trends in Movie Production

World film production levels hit 4,603 feature films in 2005 a significant increase over the previous year and the highest level recorded in 17 years. The increase was mainly attributed to the European film production.

In Western Europe for example, 1,009 feature films were produced. However, co-productions accounted for over 44 % of the titles