Grammys Commercials

List of advertisers for first hour of the Grammy’s

Sponsors are L’Oreal Paris target and Bristol Meyers Squibb

First was L’Oreal preference by L’Oreal Paris

Chevy Malibu – built to last

Heineken – liquid gold

Carnival – the fun ship

Veramyst – the power of one seasonal allergy relief

Wachovia – way 2 save

Target – everybody is a star

Ronald McDonald charities

Crest white strips

Blackberry pearl from sprint

Slim fast –

Prudential - find your path

Chevy Malibu – built to last built to love

Tmoblie share more

Chevy impala with on star – chevyoffers.com

Plavix – clot medicine

Target – john legend new cd only avail at target

E trade

Chevy Malibu – built to last built to love

Heineken

L’Oreal – skin genesis skin products

List of advertisers during the hockey game

SpeedStick

Airline tickets through Northwest Airlines

NHL Center Ice package for TV

Dunkin Donuts

GMC

Comcast

Chase

Mcdonalds

During the Grammy’s

These were all the commercials within around the first hour of the Grammy Awards 2008. The majority of these ads were targeted towards a family atmosphere, yet they applied to all ages and all types of people. I felt that a lot of the ads were geared towards a shopper in the household-such as a mother figure. The ads, at the same token could also be thought of as being for middle aged men, like Heineken, because they did not use Heineken Light or similar to possibly appeal to younger women. Other ads such as the Chevy Malibu could be thought of, as targeting a young girl who wants a new car out of high school, yet could be an inexpensive way of transport for a man in his forties. The blackberry pearl is more of a phone designed for a play-not-business angle. This might be for everyone but men, yet it is not directly discriminatory towards men. Age seemed to be a contributor in ads such as The Slim fast commercial, which was a smart way to make men think that they might need this product. This ad seemed more fit for woman of all ages, but men of aging ages – not necessarily young men. Although, it does lean more towards women or people constantly looking to find the best fix for a weight problem (usually isn’t men), men can still think of Slim Fast as being something they can take, versus let’s say LA Weight Loss or Tampax, indefinitely. The drawing of the parallel during the Grammy’s seemed very broad and un-specific, perhaps due to the age range and diversity