How Can Pepsi and Coke Confront the Issues of Water Use

How can Pepsi and Coke confront the issues of water use

in the manufacture of their products?

How can they defuse

further boycotts or demonstrations against their products?

How effective are activist groups like the one that launched

the campaign in California? Should Coke address the group

• directly or just let the furor subside?
• Pepsi has no issues with the Govt.
• It managed to stay aloof of all the controversies.
•  Since Pepsi was the leader in the past it had gained the trust of the Indian consumers.
• Ans. Pepsi seems to be doing better than Coca-Cola, especially in the bottled water lines. However, with Coca-Cola's products already having separate names and lines from their American counterparts, they may have a better chance at long-term prospects.
• Ans. I think Coca-Cola is doing a nice job of working with the citizens of India on cleaning up their water. It shows great initiative and commitment to the country to be working with them in such ways. One way to avoid or defuse further boycotts is to invite the groups involved to learn about and be actively involved in their prevention practices. Being completely open about their policies and practices could eliminate any negative perceptions that are incorrect.

Coca-Cola’s specifi c marketing objectives are to grow the percapita

consumption of soft drinks in the rural markets, capture a

larger share in the urban market from competition, and increase

the frequency of consumption. An “affordability plank,” along