How Second Life Provide Value to Other Businesses?

Solution of Case Study

Case in brief: Second Life is a 3d virtual online world but it is not a game. The world is built and owned by users and there are free, paid, and premium membership exist. This has no stopped businesses, universities, and even governments from jumping into the fray to see what virtual world has to offer. Second Life's important clients are Crayon, CNN, BBC, IBM, Toyota, Stockholm school of economics etc. From a popularity standpoint, Second Life is far behind social networks such as MySpace, Facebook, and YouTube.

Q.1: How can Second Life provide value to businesses that use it?

Ans.: Strategy is the art of creating value. From the case we see that, Second Life itself providing some values to the clients and let its clients to create their own values from the Second Life's various offerings. Second Life's providing values are as follows:

? 3D virtual online world.

? 1.1Million Residents' had logged in over sixty days. This huge number can attract other potential clients who want to interact with this pool of clients.

? Providing 3D social network.

? Similar to multiplayer online role playing game.

? It has own virtual economy and currency (Linden Dollar).

? Providing 3 types of membership i) Free membership, ii) Paid membership, iii) Premium membership.

? A standard library of animations and sounds.

? It has its own scripting language (Linden Scripting language).

Second Life's offerings to create values it self by the clients are as follows:

? Providing unlimited creativity and ownership over user created content.

? User can customize his own digital persona called Avatar, changing its appearance, its clothing etc.

? Open market for goods and services created on the Grid.

? Providing 3D modeling tool that enables users to construct buildings, landscapes, vehicles, furniture etc.

? Users can upload their own sounds, animations and graphics.

? Providing various communication