Humanities

Executive Summary:

1. Statement of Objective

The purpose of the case is to enable students to conduct a broad range of analyses of the strategic, financial, historical and social issues facing Coach Inc. Students are encouraged to: (A) study how organizations change over time and how new managers take companies in new directions; (b.) SWOT analysis and other competitive analyses of the retailer.

2. Statement of the Problem

1. The defining characteristics of the luxury goods industry lies in the fact that it is based on the vibe of branding products with exclusive level of finesse in quality .

2. The competitive weapons that rivals are using to try to outmaneuver one another in the marketplace mostly lie in the mode of pricing and offering economy levels of products.

3. The market for luxury handbags and leather accessories are changing at a rapid pace lately.

3. Alternative Courses of Actions

• Establish group that surveys target market for new designs.

• Apply new cost-reduction strategies to lessen company expenses and offer lower prices to the market.

• Take advantage of using new technologies to approach and gain new customers.

4. Methods of Analysis

a. Porter's 5 Forces Industry Attractiveness Analysis