I Decide

I Decide

The 1970's were a time of numerous changes for women. They where taking on roles influenced by previous events, mainly World War II. The demand for female employees increased, as men where away at war. Women correctly began to feel that they played an important role in keeping society afloat. The attitude they had about themselves transformed completely. Power movements and feminism arose. At the same time, the media was becoming one of America's favorite past times, mainly television. Dow informs, "Media coverage, both in print and broadcast, is a key factor in the development of feminism's public identity, and the key year for media coverage is 1970". Women changed and television programs captured the women power that was uprising. Television in the 1970's reflected the progressions women as their occupation rate rose, became independent from men, and used their freedom of expression. The Mary Tyler Moore Show set in the 70's exposed how women had evolved. Mary was a single woman, also financially stable and acquaint. This was a disparity from the previous decades persona of a woman being a reliant, meek individual. Mary reflected women's actual role in the 70's using television as a medium.

Occupations soared in the 70's. "Data from the Bureau of Labor Statistics and the Census Bureau show that from 1955 to its peak in 1999, the labor force participation (LFP) rate