Ice Cream Preference Between Women and Men

The popular jingle "I scream, you scream, we all scream for ice cream" brings back

memories that ice cream is one of the most refreshing treats that people reach for on a hot

summer day. Ice cream is one of biggest money making industries in the world. In such a

competitive business; one brand stands out above the competition – Haagen-Dazs. Haagen-Dazs

is one of world's most famous brands of ice cream. Its history dates back to the early 1920's

where insistence on using only the finest, purest ingredients led to the popularity of this brand.

Thanks to its calcium and vitamin makeup, this delightfully cold treat is considered wholesome

as well as nutritious (in moderation, of course!)

In order to stay ahead in this lucrative business for decades, Haagen-Dazs has not only relied on branding and word of mouth, it has stayed above the competition by appealing to its target audience – women. In general, women have more sensitive taste buds than men. From a marketing standpoint, companies tend to target women more than men to increase their sales because women are better known to spread the word about certain brands and stay loyal to particular products. In order to prove that despite the many different brands of ice cream available today, more women would choose the one most popular, well known brand. A survey was taken based on the hypothesis that ‘more women than men would choose Haagen-Dazs ice cream brand'.

Method

The survey was designed to distinguish ice cream preference between women and men. Here is a list of the questions.

1. Do you think brand name is important when you buy ice cream?

2. Which brand of ice cream do you prefer?

3. Why do you buy that brand of ice cream? Because of

4. If you can't find your favorite brand ice cream, what do you do?

5. Do you stick to particular brand every time or do you try new brands?

6. Have you ever eaten Hagen-Dazs ice cream?

7. Do you think Hagen-Dazs has good quality?

8. If Hagen-Dazs will raise the price 10%, will you still buy it?

9. How do you think quality of Hagen Dazs and price of it is equally balanced?

This survey was done near the St. Clair subway station on 21th of June. 20 people were participated this survey, and they were separated by 10 women and 10 men.

Questions Total number of women (10) Total number of men(10)

Gender 50% 50%

1. Ice cream brand name is important? Very important Important Not important Not very important Very important important Not important Not very important

10% 50% 40% 0% 10% 60% 30% 0%

2. Ice cream brand preference Haagen-Dazs Ben& Jerry Breyers President's choices Haagen-Dazs Ben& Jerry Breyers President's choices

90% - - 10% 30% 20% 20% 10%

3. What if you can't find your favorite brand of ice cream? Buy another brand Go to another store Buy next time Buy another brand Go to another store Buy next time

50% 30% 20% 40% 10% 50%

4. Haagen-Dazs' quality? Very good Good Not bad bad Very bad Very good Good Not bad bad Very