Imran
By: imranleo82 • Essay • 544 Words • May 6, 2011 • 1,099 Views
Imran
Marketing plans must be based upon the goals laid out in the business plan so a thorough review and understanding of the company's business plan is the first step in created a marketing plan.
Once you understand the strategic goals of the company, as a successful marketer you will also fully understand the benefits of the products and services you offer. You will also understand who can benefit from those products and services and how you will sell and deliver those products and services to them profitably. You will also seek to uncover and explore strategic opportunities that will help your business grow and increase profitability through the delivery of superior products and services to an audience that will benefit from them.
Once you have a strategy that describes your company's products or services and how your market will benefit from them, then you can create a marketing plan that will enable you to communicate with your market, sell your product or service, and reach your organization's strategic goals. You may choose to include tactics for uncovering new strategic opportunities that exist.
Marketing plans must be based upon the goals laid out in the business plan so a thorough review and understanding of the company's business plan is the first step in created a marketing plan.
Once you understand the strategic goals of the company, as a successful marketer you will also fully understand the benefits of the products and services you offer. You will also understand who can benefit from those products and services and how you will sell and deliver those products and services to them profitably. You will also seek to uncover and explore strategic opportunities that will help your business grow and increase profitability through the delivery of superior products and services to an audience that will benefit from them.
Once you have a strategy that describes your company's products or services and how your market will benefit from them, then you can create a marketing plan that