Industry.Net Case Analysis

Type of buyers using Industry.Net services:

The service offered by industry.net is wide and attractive. These services could attract the following type of customers:

• Buyers who are seeking information about the products and services offered by different vendors
• Buyers who are looking for a new vendor and need information about the vendors
• Buyers who are bargain hunters  - looking for the cheapest buy
• Buyers who are interested in new product launches and events
• Buyers who are interested in trying out new demo software and tools

Sustainable Growth Plan:

Industry.net has shown tremendous growth as a successful business to business online marketplace. They have more than 4500 sellers associated with them selling more than 9000 products. But the number of players in the e-marketplace space has increased over the years resulting in increased competition. Hence it has become important for Indutry.net to build a sustainable growth plan. TheIndustry.net already has service in six different sections serving various needs of a buyer. Instead of increasing the width and diluting the already existing services, it is advised to increase the depth of the services provided. On establishing a good number of loyal buyers and sellers, Industry.net may increase their width. They should make the customer service provided their point of difference as all the other services currently provided can easily be adopted by the competitors. They may consider providing better search results and information apart from providing financial facilities to the buyers. The sellers maybe ranked along with the reviews from the customers which will help increase the credibility of the seller.

Stages In Industrial Buying Behavior Which are Facilitated by Industry.Net