Iphone

Marketing mix

Product

? Full year warranty along with an optional three-year apple care warranty

? Same taste as all other apple products

? Special edition version to be launched (including the iphone beatles edition celebrating their 40th anniversary

? Launching a cheaper version in 2008 with less advanced features along with a more advanced version for professional use

? Adding the following features to the iphone (large disk storage capacity, lower weight, thinner device, long battery life, 4G wireless. Gps and improved camera.

Price

? Set the base model at a cheap price of $349

? A more advanced model foer $399

? Special limited edition beatles iphone for special prices

? Generally lower our prices to ensure we establish market dominance in as short of time as possible

Place

? Massive rollout worldwide at all reputable major retailers.

? Massive rollout online, showrooms and in all cell phone providers

? All apple stores the apple website will dedicate themselves to the iphone

? Eye catching displays will be found at all physical stores featuring the iphone to make the product stand out from the pack

? Apple stores will have the iphone on display a full month before its worldwide releases

Promotion

? Intergrate apple messege of revolutionary communications and audio/visual experience together in all media advertisements

? Differenciate the iphone against others is the touch screen functionality

? Emphasize apple brand prominently and associate the iphone with the ipdos groundbreaking lineage

? Original but tasteful advertisements as the same time

? A massive tv campaign is planned before launching the iphone featuring a soon to be legendry ad to be the talk of the country

? Advertise will be appearing on a regular basis to maintain general public awareness

Marketing mix

Product

? Full year warranty along with an optional three-year apple care warranty

? Same taste as all other apple products

? Special edition version to be launched (including the iphone beatles edition celebrating their 40th anniversary

? Launching a cheaper version in 2008 with less advanced features along with a