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ADVERTISING MANAGEMENT

1) There are 4 questions in paper

2) All Questions are compulsory

3) Each question carries 20 Marks

A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)?

C) Write short notes on:

1: Characteristics of the ideal print advertisement

2: AIDA Model

3: Medial planning tools

4: ATL / BTL

5: Ad agency organization structure

D) Illustrate positioning statement for:

1: Maruti

2: Nirma washing powder

3: BOSCH

4: Harward business school

5: Apples

I

SUBJECT: Business Strategy

Case 1 (20 Marks)

i. What is the best option, in your view, for DD?

ii. Analyse the SWOT factors the DD has.

iii. Why do you think that the proposed alternative is the best

Case 2

Answer the following questions:

a) What is SWOT Analysis? (4 Marks)

b) What are the strength of PTC? (4 Marks)

c) What are the weaknesses of PTC for entering into the branded snacks market? (4 Marks)

d) What kind of marketing strategy was formulated and implemented for Ringo?

What else need to be done by Ringo so as to enlarge its market? (8 marks )

i. What do you understand by the term Vision? What is the difference between ‘Vision' and ‘Mission'? What vision Dr. Sukumar has at the time of inheritance of Dey's lab? Has it been

achieved?

ii. For growth what business strategy has been adopted by Dr. Sukumar?

iii.What is the marketing strategy of Dr. Sukumar to overtake its competitors?

iv. In your opinion what could be the biggest weakness in Dr. Sukumar's business strategy?

1. Identify and discuss briefly, the three themes of strategy implementation of activating strategies, managing change and achieving effectiveness in the case of Deepak Nitrite.

2. picking up data from the case, demonstrate how formulation and implementation of strategy are interdependent

Business Communication

Questions:

1. Comment on the appropriateness of the sender's tone to a customer.

2. Point out the old – fashioned phrases and expressions.

3. Rewrite the reply according to the principles of effective writing in business