Jack Daniels

So, what has been covered throughout this project ?

· The overall object of the assignment was to analyse the financial and economic performance of the Brown-Forman Corporation over the last 3 or 4 years, and come up with a set of figures that best describe how we thought the company was going to perform in the upcoming period. In the case of the Brown-Forman Corporation, the next quarterly report.

What are our results, and what to they show us ?

· Firstly, we saw how mature the company was, and how it’s segments are non-cyclical.

· Secondly, we saw that through different attitudes towards the different segments, diverse results were obtained. No more so than with regard to the continual pressure put on the Jack Daniels brand package to perform, even in the established markets.

· Thirdly, it is very noticeable that the projected growth