Jime Skinner

INTRODUCTION

The fast-food industry is developing not only in the developed countries, but also in the developing nations. In this field of business, Mac Donald's Corporation was the pioneer with the successful worldwide fast-food restaurant franchise system and the global prestigious brand name. Therefore, many people consider that the successful development and growth of this corporation which are associated with the talent leadership of Chief Executive Officer (CEO) in the organizational management of business activities. This essay will concentrate on analyzing the strength and weakness of Jim Skinner- the current CEO of Mac Donald's Corporation and forecasting whether he will still be a great CEO to lead this corporation through the next from 12 to 24 months.

JIM SKINNER

THE CURRENT CEO OF MAC DONALD'S CORPORATION

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I. Biography of Jim Skinner

Jim Skinner was born in 1944 in Illinois, the 21st state of the United States of America. Although Jim did not graduated from any colleges or universities, he had an ability to acquire and broaden his knowledge and apply it in concrete situations through working assiduously and having a sense of high personal responsibility in his employment history. After spending 10 years in serving in the United States Navy, he started his career at Mc Donald's restaurant with the low position as a restaurant manager trainee in 1971in Carpentersville, Illinois. During

his working period, he tried to make his own efforts to contribute the development of Mac Donald's Corporation. Consequently, his performances and achievements were highly appreciated by the former Chief Executive Officer (CEO). During the period between 1971 and 1992, Jim Skinner was appointed to many various positions in the United States (US) Corporation such as Director of Field Operations, Marketing Manager, Regional Vice President and US Senior Vice President as well as Zone Manager. He undertook the leadership position as Senior Vice President of relationship partner of Mac Donald's Central Europe, Middle East, Africa and India from 1992 to 1995. Prior to becoming the President of Mac Donald's Europe between 1997 and 2001, Jim maintained his responsibility of Executive Vice President of international relationship partner of the countries which were mentioned above during two year period. Afterwards, he held office simultaneously as the President and Chief Operating Officer (COO) positions of Mac Donald's Europe, Asia and Pacific just one year. Jim Skinner was the President of Mac Donald's Restaurant Group during the period between 2002 and 2004; then he became the Vice Chairman with extended corporate management responsibility for Asia, Middle East, Africa, Latin America and Mac Donald's Japan Ltd. During the period from 2004 to until the present, he undertakes the responsibility of both Vice Chairman and CEO of Mac Donald's Corporation. In general, Jim Skinner has devoted his almost whole life of 38 years to work with high enthusiastic spirit and strong passion for the development and growth of Mac Donald's Corporation in the fast-food industry worldwide.

According Chief Executive Magazine on 11th May, 2009, Jim Skinner was honored to become "2009 CEO of the Year", the prestigious award for the most prominent corporate leader in each year.

II. Background Information of Mac Donald's Corporation

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Mac Donald's- the world's largest and well-known fast-food corporation- was established in 1955 in the United States of America by Raymond Kroc, the leading culinary service corporation in the restaurant industry. During 30 year period, this corporation occupied dramatically the domestic market with over 10.000 restaurants throughout many states of America. Mac Donald's Corporation was very successful in American markets with standardized franchise system. Moreover, when this market was saturated with high competitive pressure from aggressive rivals, the former CEOs of Mac Donald's Corporation decided to utilize the franchise approach with setting strict and high quality standards for fast-food products to enter the potential international market and attain the number of large profits and the great reputation of brand name in over the world. In the current period, through the franchise network worldwide,