Kudler Fine Foods Frequent Shopper Program Project Plan

Kudler Fine Foods Frequent Shopper Program Project Plan

To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. “Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future.” (Van Riper, 2005, para. 9).

Project Definition

Program Scope and Goals

The goals of the Kudler Fine Foods Frequent Shopper program are to inspire customer loyalty, to better respond to customer’s buying needs, and to increase food ordering efficiency. A successful implementation should increase revenue over time by increasing loyalty and satisfying customer needs, and reduce costs by improving inventory