Land Rover

Land Rover is the only one company which is specializing in four-wheel drive car. Perhaps just because of this, it makes the value of Land Rover ——Pure, courage, adventure, and extraordinary. The value of the Land Rover makes it is shining in the car world. With the rapid progress in the auto industry, it also resulted in a tragedy: the majority of cars on the road can only survive on the road which is made of asphalt and cement, they had never get into the wider world which is the outside the road (Clark, Chew, Fujimoto, Meyer&Sherer, 1987). There are more stories and more possibilities in the wider world, then Land Rover is coming.

The first of these, Land Rover has the pure blood in off-road system, when it was born from that moment, it has never been too restrictive by the city's concrete curb or asphalt cement. Whether in the jungle or desert, or polar snow and ice, it is only the way to explore the rich history of continuously to Land Rover (Hoffman, 1992). But also at the same time, "pure" connected the real, factors and historical factors together in a rational manner. When the people understand the Land Rover's past and traditions, we can find that, it always seeks new things, and walks in front of the time. It tells us to be willing to sacrifice, full of enthusiasm and passion, go our own way and never look back. This is a purely spiritual and this spirit is important to a company and also important to a person. It could make a company developed directly and health, and it could help a person living in a active life (Christopher &Peck, 1990) .

In addition, courage is also important in Land Rover's history. It encourages people to own the ability of improving self-confidence expectations of life and overcome the horror. Everyone should work hard and they are should good at thinking, honest and trustworthy; when they explore they should pay attention to propriety, then they do things they should have a clear purpose; when they get into the adversity they should promote teamwork. People should look for targets and move forward, although pressurizing and its courage does not change, there is a kind of dauntless heroism (Otley, 1994). During people's life, courage is essential. It helps people to create a brave life and get into a new world which is surprised them. They can touch so many things which they are interested in but they are afraid of before. Courage can give people the power (Rachman, 1978).

The third point, adventure is another important value of Land Rover. It meets the hidden desire in the hearts of many people—— to explore the world, conquer the world. This belief is always exist among the human's blood, it encourages people never stop pursuing footsteps. This is exactly the ultimate power to encourage human walk forward, and allow people to break free from the narrow world out and found out the broader world. Adventure tells people to open the hearts and embrace the world. It is an attitude towards life. It tells people to dare to create something new, relentless pursuit. It has a very clear purpose to explore in the vast wilderness: it is to try to find the best way to protect the environment. People and wild animals are all like adventure, but the aim of the wild animals was to hunt for food (Pinnington& Hammersley, 1979). Adventure lead the people to a fresh world, discovering