Level of Strategy

CHUAN YANG

SHR247

Professor Michael Chewens

20/04/2015

BB#5

Blackboard Assignment #5

Level of Strategy

As one of the largest global courier delivery services companies around the world, United Parcel Service (UPS) operates on a business level of strategy rather than a corporate level.

After viewing and evaluating whole business activities of UPS, UPS pursues an integrated cost leadership/differentiation strategy of business strategy. Because integrated cost leadership/differentiation strategy is an action plan the firm develops to produce goods or services, with strong emphasis on both differentiation and low cost. So that UPS provide many different consumers with a variety of products and services with a low cost.    

Different from other Parcel Service companies, UPS offers different kinds of services with low cost. UPS offers Courier Express Services, Freight Forwarding Services and Logistics Services. And also UPS offers time-definite and day-definite delivery for domestic, international, or freight shipping. Customers can find the service that best suits their needs by visiting UPS online service guide. It brings competitive advantages for UPS.  

Also that as a company that both focuses on the quality of services and low cost, UPS is taking critical action towards each of these approaches to differentiation. All of these actions have transpired into tangible and non-tangible potential outcomes for the company. UPS has created their sets of terms and norms by allowing its company to adapt to different kinds of customer needs.