Loreal Brand Image
By: Edward • Essay • 370 Words • March 21, 2010 • 1,106 Views
Loreal Brand Image
Loreal Paris
Created in France, L'Orйal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L'Orйal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the 'because you're worth it' philosophy. Our core values are supported by our strong investment in scientific research and technology.
Over a third of the L'Orйal Group's total turnover in this country is generated by L'Orйal Paris, making it the company's largest division in the UK. Today there are strongly established L'Orйal Paris brands across all of the key areas of the beauty market, including the Plnitude skincare range, Elvive haircare and Studio Line styling products. Other brands include L'Orйal Paris Colour Cosmetics, Elnett, Rcital, Excellence, Fria, Perfect Blonde, Open, Casting and L'Orйal Kids.
Consumer products
The Consumer Products Division in the UK is dedicated to offering consumers innovative, high technology beauty products from global brands at competitive prices.
This is delivered through a global strategy combined with a local understanding of the needs of women and men of all ages, and supported by our strong investment in scientific research and technology.
The Division's three international brands - L'Orйal Paris, Garnier and Maybelline New York - offer haircare, suncare, hair colouring, skincare and make-up