Lovemarks: Future Beyond Brands

Lovemarks: Future beyond Brands

The narrator of this story is Kevin Roberts the Global CEO of Saatchi & Saatchi a company that creates ideas for life. He supervises an international team of more than seven thousand creative professionals in eighty countries. He is also a CEO in residence of the judge institute of Management of the Cambridge University and teacher of the Limberick University in Ireland and Waikato Management School. And with this curriculum you can not only notice that he is a creative man but a man that for him to keep learning and knowing new things he teach.

Chapter 1: Start Me Up

In this chapter he lets you know a bit of how he started. He says he was born optimist. The deal of being optimist is to see opportunities when everyone else sees threats or weakness. Is to be convinced that if you are in the middle of hell, the only thing you can do is to go on.

While working in his starting years in Lancaster, he always though that there were no impossible. And this phrase became his everyday strength as he became the CEO of Saatchi & Saatchi.

And what I understood is that to become the best in your line of product is not to fear for anything. Be sure with what you have and what you have to give.

When he got to Tony Evans the chief of the international department of Mary Quant a clothes brand and asked for the charge his old boss had earning half of what he supposed to receive, he learned that women wear what makes them feel comfortable whit a sexy air. Women like to provoke. And men love to be provoked.

In this job is where he learned how to launch products. Thanks to this he enter P&G. everything he knows about people, business and marketing, he discovered it in P&G. In here he learned how to connect with the consumers.

Chapter 2: Time Changes Everything

The Chinese have an antique curse that says: "Hope you live interesting times".

This in marketing and for Kevin Roberts is no challenge. The journey made from products to trademarks and trademarks to brands is one of the biggest stories in economy of this last century; is about the impact caused to the relationship between enterprise and consumer and vice versa.

Every step made