Macroenvironment

Macroenvironment

Political

Health products, depending on their substitutes and functions, are regulated by the four medical ordinances . Thus VitaGain must meet the criteria of these ordinances.

Economic

Hong Kong economic has been rebound since 2008. The Gross Domestic Product (GDP) indicated constant economic growth from 2008 to 2010 . At the same time, sales revenue of VitaGain has grown rapidly since 2008 with over HK$1.9 billions to 2010 HK$ 3.6 billions. This proves that economic growth can motivate people to consume.

Social

According to the report of Trade Development Council , many people favor a natural lifestyle in recent years. In addition, consumers think that traditional Chinese medicine is more natural and gentle. VitaGain is exactly using Chinese medicine to make its products, which brings lots of opportunities for it.

Technological

Bio-technology becomes mature nowadays that helps to develop new drugs and treatment for incurable diseases. Facing technology growth, VitaGain has to put a lot of resources on researching and developing new products.

Microenvironment

Company

CK Life Sciences Group is a listed company on the Growth Enterprise Market of the Stock Exchange of Hong Kong in July 2002 , and it produces 22 kinds of health products issued in the market with