Management

Steps In Buying Process:

Ў¤ Need Recognition

The product in my situation was seen as a need and a problem,

mainly not owning it jus by how it prices itself to show its value on the

market, or being an Ў°innovatorЎ± to get the latest product. It was seen as a

problem by me because my previous earphone spoilt after using for 4 years

and I was not able to find the exact model. It was seen as a need, as it would

replace the previous spoilt ear piece I have in possession and it has almost

the same specifications as the previous.

Ў¤ Information Search

The product was introduced to me by my cousin, he is a loyal customer of

panasonic products. I borrowed it from him to get a feel of the product. The

earphone is comforting as it fits right into my ear, unlike the usual earphone

that tends to slip off by slight pull. Advertisements on website drew my

attention to the product with high rated reviews from users of the earphone.

As read from other websites regarding earphones, gold plated plugs are

recommanded for better sound transmission. The product was commented as

the ideal earphone for music lovers.

Ў¤ Evaluation Of Alternatives

With comparison below are the specifications of products which I had gathered.

Panasonic RP-HJE300

The product comes with accessories, Earpads, Neck strap and

carrying pouch.Foam factor, an in-ear ear-bud. Sound output mode,

stereo. High grade cancel type insidephone. Frequency response,

6 Hz ЁC 24KHz. Gold-plated plug. Newly designed oval sound port

achieveing deep bass reproduction and lastly, the 3 size earphone for comfort fitting.

It cost $49

Creative EP-635

The product comes with accessories, convenient

and stylish neck strap with addition in-ear ear-buds.foam factor, an in-ear

ear-bud. Sound output mode, stereo. The stylish neck strap is designed with

a quick-release catch,