Mark Zuckerberg Case Study

Mark Zuckerberg, a computer engineer, is well-known for the invention of the social network called Facebook. He began programming when he was a young youth. He created many communication tools as well as games, which he enjoyed. He programmed and developed many computer application systems suck as Synapse, which is a music player which AOL and Microsoft attempted to purchase. He wanted to make his dreams turn into reality, which has led him to success. Zuckerberg always knew that he would make an impact on society. He uses many different leadership styles in order for his company to improve and expand.

Social perceptiveness and behavioural flexibility were two of the aspects of social judgement skills which Zuckerberg used. His problem-solving skills required these factors in order to be able to respond to the general public. A leader who shows exceptional social perceptiveness is what is important to others and how they react to change. When Zuckerberg had the idea of creating Facebook, many members disapproved of this new application. Many of the users felt as if their privacy has been taken away from them, which cause a new issue. In response, Zuckerberg created options for users to select different levels of privacy on their accounts. This shows that as the users of Facebook respond, so does Mark Zuckerberg. This ultimately shows that Zuckerberg cares about his users, and displays a great example of social perceptiveness. Behavioural flexibility is also closely related to social perceptiveness. It "is the capacity to change and adapt one's behaviour in light of an understanding of others' perspectives in the organization.”

Communication is a great factor to the success of Facebook. Mark Zuckerberg had to create something that was completely brand new, something that was different from other social networks such as MSN and MySpace. Instead of having two different applications, he created one powerful website which had the ability to connect with other people from across the globe, as well as be able to instant message with them. It’s a social way to network and

interact with people. It’s a combination of email, chat, instant message, photo gallery, video sharing, gaming, blogging, journaling and life history, all rolled into one. Facebook allows people from around the world to communicate with each other all on one website. Social media websites are made to develop and create new friendships with others. However, this is ironic because he began blogging about his ex-girlfriend and bashing hate on her in order to get himself known. This shows poor leadership skills from Zuckerberg because it defeats the purpose of his intentions. However, he believes in his product and its potential. This was the reason why many of his fellow students at Harvard